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Green is the New Gorgeous


Green is the new gorgeous
Green is the new gorgeous



The cat is out of the bag people. Going eco-chic is the new cool!   Green is the new black; just ask stars like Julia Roberts, Julie Stiles and Emma Watson. And the benefits to your health, the environment and back pocket are endless.

 

Still, when it comes to fashion the majority doesn’t think beyond the beauty of the ‘must-have’ trend pieces we are purchasing, which is perfectly understandable. Among the myriad of labels, stores and fast turn around fashion – there is no longer 4 seasons, it’s endless – the options are aplenty and affordable.   So, lets stop for one moment and take a quick look at where your polyester dress, cotton long sleeve T and lycra/nylon leggings come from and how they’re made.

 

Polyester and nylon are petroleum based; you know, the stuff that fuels your car.    Meaning these fabrics use a lot of non-renewable energy in their making.   Cotton is covered in pesticides, killing thousands of cotton farmers from pesticide-toxicity every year. They’re also are known carcinogens. Once the fabrics are made, and chemically dyed - an article in itself - they’re used to make your fabulous garments in often questionable and undesirable conditions.   Child labour, unfathomable working conditions and low pay are only a few issues. Then finally most of your chosen garments make their way via airfreight from China, producing carbon emission, which are harmful to our environment.   Oh and the chemicals used to produce your garments, from pesticides to dyes, continue to be harmful to your health long after you’ve purchased them.

 

Phew, with all that in mind it’s easy to see why many people are choosing to go organic.   Eco-fashion is no longer the trendy buzzword; it’s an exploding movement that many fashion designers are choosing to support.   And the most fabulous thing is you don’t need to look like a tree hugging hippy to be eco-chic.   Check out some of these gorgeously green options from our very NZ designers.

With complements of Samantha Hannah

http://www.samanthahannah.co.nz/
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